Learn how GO Malta created Malta's first-ever mobile plan for kids, integrating security and parental controls to address the needs of modern families. Discover the insights behind designing youth plans, meeting parental expectations, and fostering safer digital experiences for kids.
Discussion highlights:
- 5:09 - Identifying the need for security in children's mobile usage
- 11:52 - Balancing the needs of parents and children when designing the mobile plan
- 15:25 - Successful marketing campaigns, leveraging local influencers
- 19:20 - Market response and initial success
- 25:00 - The current biggest threats facing children owning a smartphone
What you will learn?
- What makes a kids’ plan successful, and how do you balance features for both children and parents?
- Why is online safety a top priority for parents, and how can telcos address these concerns effectively?
- How can telcos provide tools and education to help parents manage their kids’ online presence confidently?
- How do features like parental controls and digital literacy tools turn a mobile plan into a trusted family solution?
- What communication and marketing approaches are most effective in reaching parents and children with youth-focused plans?
- How can telcos ensure youth plans remain relevant as children grow, while fostering customer loyalty?
About the speaker:
Seasoned product management and marketing expert with years of experience in customer care and technical support. His current role in GO Plc consists of owning the residential mobile portfolio, creating new products, and conducting constant market analyses to ensure long-term competitiveness of GO. Matthew is focusing on gaining insights on customer needs, desires, and the decision-making process.
Previous discussion:
- Best-Performing Telco Channels: Sergei Stolic (A1 Serbia)
- Best-performing bundling strategies: Aleksandar Petrov (A1 Bulgaria)
- The most successful strategies for sales trainings Sendija Beata Lazdiņa (Tele2 Latvia)
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