Tele2 Latvia’s Service Sales Manager Sendija Beata Lazdiņa in a discussion about real-life use cases of the most successful strategies and methods for sales trainings in the telco environment.
Discussion highlights:
- 2:20 - Most common mistakes in sales training and how to avoid them
- 7:59 - Best practices for effective telco sales training
- 16:42 - Unique challenges sales teams face when selling telco cybersecurity
- 19:10 - Incorporating real-world scenarios to help sales agents better understand and sell the security product
- 20:47 - Differences in training when selling telco security to B2C and B2B telco customers
About the speaker:
Sendija is an experienced Service Sales Manager at Tele2 Latvia with over 5 years of experience in sales and sales training. She was part of the team responsible for the successful launch of their security product Internet Security, powered by Whalebone, on the Latvian market. Thanks to in-depth sales training, they were able to exceed their sales goals by 300% within a few months.
Previous discussion:
- Best-Performing Telco Channels: Sergei Stolic (A1 Serbia)
- Best-performing bundling strategies: Aleksandar Petrov (A1 Bulgaria)
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