Recording: Expert discussion with Sergej Stolic

A1 Serbia’s Lead ICT Product Manager Sergej Stolic in a discussion about best-performing sales channels. 

• How did they reach record results with their B2C cybersecurity offering?
• Which channels are their best performers?
• What specific steps did they take to improve the results of particular channels?
• How do they use cross-selling and upselling to meet the demand and increase revenue?‍

Discussion highlights:

• 1:10 - Best-performing sales channels for A1 Serbia's cybersecurity offering
• 4:40 - How did A1 Serbia become the cybersecurity vendor of choice?
• 7:12 - How does A1 Serbia work with upselling and cross-selling?
• 13:30 - How did the telco tackle the worries about the demand for security on the market?
• 16:00 - Gamified, real-life examples of effective awareness campaigns
• 20:47 - Lessons learned from sales trainings
• 22:58 - How did Whalebone help A1 Net Protect set everything up in regards to launch and continual success
• 25:45 - Q&A