Discussion with m:tel Montenegro’s Digital Services Coordinator Luka Radunović on launching new products and fostering cross-department collaboration in telecommunications.
Learn how m:tel approaches product launches, develops business cases, and ensures effective teamwork across departments to ensure fast and sustainable ARPU growth. Discover their strategies for internal education, adapting global best practices, and mapping customer journeys.Discussion highlights:
- What are the most important things to keep in mind when launching a new product?
- How to set up proper collaboration across departments?
- How to educate the team internally?
- How to research and evaluate global best practices?
- How to map the customer journey, develop key messaging and touchpoints?
- Opt-in or opt-out?
- How to make the best of Whalebone’s GTM support and SCALE Framework?
- What would m:tel do differently if they were about to launch their rebranded Whalebone Aura cybersecurity product again?
About the speaker:
Luka Radunović is an Experienced Marketing and Project Manager with a successful history of leading diverse projects across various market segments. Currently, serving as the Digital Services Coordinator at m:tel, Montenegro's top telecommunications company.
Previous discussion:
- Best-Performing Telco Channels: Sergei Stolic (A1 Serbia)
- Best-performing bundling strategies: Aleksandar Petrov (A1 Bulgaria)
- The most successful strategies for sales trainings Sendija Beata Lazdiņa (Tele2 Latvia)
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