Webinar expert discussion: Aleksandar Petrov | Whalebone

A1 Bulgaria’s Team Leader for Residential Products, Services and OTT Partnerships Aleksandar Petrov in a discussion about best-performing bundling strategies not only for telco cybersecurity offerings.

Discussion highlights:

• 1:23 - Success story of A1 Net Protect in a nutshell
• 6:23 - Importance of research
• 7:35 - Customer journey of a A1 Bulgaria customer 
• 12:30 - Pricing strategy for product bundling
• 13:38 - How to train sales force to sell bundles effectively
• 15:57 - Importance of incentives for sales
• 17:06 - The most successful marketing strategies 
• 20:16 - Technological integrations  
• 23:24 - Bungling cybersecurity in A1 Bulgaria
• 27:55 - Q&A

About the speaker:

With over 13 years in the telecom industry, Aleksandar Petrov is an expert on residential products, including telco security offerings. When A1 Bulgaria decided to hardbundle their Whalebone-based security product, A1 Net Protect, Aleksandar was there to ensure a smooth shift and a successful mass-market customer acquisition.

Previous discussion: 

• Best-Performing Telco Channels: Sergei Stolic (A1 Serbia)