A1 Bulgaria’s Team Leader for Residential Products, Services and OTT Partnerships Aleksandar Petrov in a discussion about best-performing bundling strategies not only for telco cybersecurity offerings.
Discussion highlights:
- 1:23 - Success story of A1 Net Protect in a nutshell
- 6:23 - Importance of research
- 7:35 - Customer journey of a A1 Bulgaria customer
- 12:30 - Pricing strategy for product bundling
- 13:38 - How to train sales force to sell bundles effectively
- 15:57 - Importance of incentives for sales
- 17:06 - The most successful marketing strategies
- 20:16 - Technological integrations
- 23:24 - Bungling cybersecurity in A1 Bulgaria
- 27:55 - Q&A
About the speaker:
With over 13 years in the telecom industry, Aleksandar Petrov is an expert on residential products, including telco security offerings. When A1 Bulgaria decided to hardbundle their Whalebone-based security product, A1 Net Protect, Aleksandar was there to ensure a smooth shift and a successful mass-market customer acquisition.
Previous discussion:
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