Brand Guidelines
Whalebone Typography
Primary typography
Overused Grotesk is our main typeface, used for both titles and body text. This sans-serif typeface is chosen for its clean, modern appearance, technical feel and a contemporary look.
Albra Light is our secondary typeface, designated for quotes and accented text. It provides contrast to Overused Grotesk, adding human touch and lightness.
Secondary typography
Our substitutional fonts are to be used when the company typography is not available (e.g., everyday office use, e-mail communication, etc.). These fonts are a standard part of the Windows operating systems. If necessary, we substitute Overused Grotesk with Arial and Albra with Times New Roman.
Typography in use