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Brand Guidelines

Whalebone Typography

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Primary typography

 

 

 
Overused Grotesk is our main typeface, used for both titles and body text. This sans-serif typeface is chosen for its clean, modern appearance, technical feel and a contemporary look.

 

Albra Light is our secondary typeface, designated for quotes and accented text. It provides contrast to Overused Grotesk, adding human touch and lightness.

 

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Secondary typography

 
 
 
Our substitutional fonts are to be used when the company typography is not available (e.g., everyday office use, e-mail communication, etc.). These fonts are a standard part of the Windows operating systems. If necessary, we substitute Overused Grotesk with Arial and Albra with Times New Roman.
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Typography in use

 

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