whalebone_logo_brand
Brand Guidelines

Whalebone Colors

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Color Palette
and Application

 

Whalebone's refreshed color palette captures the vibrant essence of our identity. While our signature turquoise remains, the rest of our colors have been brightened to infuse our brand with a more energetic and innovative spirit, reflecting the dynamic nature of the sea.

 

Color
 
Cyber Aqua

#00B9BE

RGB (0, 185, 190)

CMYK (73, 0, 30, 0)

Pantone 7466 C

HSL (182, 100, 37)

 

Color-1
 
Deep Navy

#3723B5

RGB (55, 35, 181)

CMYK (97, 95, 0, 0)

Pantone 2370 C

HSL (248, 68, 42)

 

Color-2
 
Seabreeze

#F1C6F7

RGB (241, 198, 247)

CMYK (4, 32, 0, 0)

Pantone 243 C

HSL (293, 75, 87)

 

Color-3
 
Alert Coral

#FF5C5C

RGB (255, 92, 92)

CMYK (0, 70, 58, 0)

Pantone 178 C

HSL (0, 100, 68)

 

Color-Aug-26-2024-10-00-09-2591-AM
 
Pale Horizon

#F4F6F9

RGB (244, 246, 249)

CMYK (3, 1, 0, 1)
Pantone 11-0700 TCX

HSL (216, 29, 97)

 

Color-Aug-26-2024-10-00-49-2862-AM
 
Lighthouse Beam

#FFFFFF

RGB (255, 255, 255)

CMYK (0, 0, 0, 0)

Pantone 11-0601 TCX

HSL (0, 0, 100)

 

Color-Aug-26-2024-10-01-31-1758-AM
 
Midnight Depth

#05052B

RGB (5, 5, 43)

CMYK (97, 97, 15, 72)

Pantone 5255 C

HSL (240, 79, 9)

Color-Aug-26-2024-10-02-19-7871-AM
 
Opaque Abyss

#05052B99

RGB (5, 5, 43, 0.6)

CMYK (59, 52, 35, 12)

Pantone 2362 C

HSLA (240, 79, 9, 0.6)

 

Color name & connotation

Cyber Aqua

Our signature turquoise represents clarity and innovation, providing a fresh and contemporary touch as an accent color, capturing user’s attention.

HEX 00B9BE

RGB 0, 185, 190

HSL (182, 100, 37

Untitled1-3

 

HEX and RGB codes for the gradients (organized from the darkest to the lightest blue):

  • #00B9BE
     RGB 0/185/190
  • #33C7CB
    RGB 51/199/203
     
  • #5CD2D5
    RGB 92/210/213

  • #7DDBDD
    RGB 125/219/221
     
  • #97E2E4
    RGB 151/226/228
     
  • #ACE8E9
    RGB 172/232/233 

 

Deep Navy

This bold dark blue conveys strength and reliability, making it ideal for accentuating key elements in our cybersecurity branding.

HEX 3723B5

RGB 55, 35, 181

HSL 248, 68, 42

Untitled1-4

HEX and RGB codes for the gradients (organized from the darkest to the lightest blue):

  • #3723B5
     RGB 55/35/181
  • #5F4FC4
     RGB 95/79/196

  • #7F72D0
    RGB 127/114/208
     
  • #998ED9
    RGB 153/142/217
     
  • #ADA5E1
    RGB 173/165/225
     
  • #BDB7E7
    RGB 189/183/231
     

Seabreeze

A soft lavender that adds a subtle, calming contrast, perfect for creating a serene yet sophisticated atmosphere.

HEX F1C6F7

RGB 241, 198, 247

HSL 293, 75, 87

Untitled1-Aug-26-2024-10-11-45-4996-AM

Alert Coral

This vibrant red injects energy and urgency, highlighting important alerts or calls to action.

HEX FF5C5C

RGB 255, 92, 92

HSL 0, 100, 68

Untitled1-Aug-26-2024-10-12-48-3669-AM

Pale Horizon

A pale grayish-white, providing a neutral backdrop that keeps the environment light and airy, allowing white accents to stand out.

HEX F4F6F9

RGB 244, 246, 249

HSL 216, 29, 97

Untitled1-Aug-26-2024-10-14-03-9994-AM

Lighthouse Beam

Pure white, creating a clean and open canvas that enhances the brightness of the overall visual identity.

HEX FFFFFF

RGB 255, 255, 255

HSL 0, 0, 100

Untitled1-Aug-26-2024-10-15-13-9296-AM

Midnight Depth

A deep, almost-black navy, grounding the brand with a sense of authority and depth, best used in minimal doses for impact. *Opaque Abyss is 60% of this color.

 

Please note that for print materials, the Midnight Depth is substituted with full black (CMYK 0/0/0/100).

HEX 05052B

RGB 5, 5, 43

HSL 240, 79, 9

Untitled1-Aug-26-2024-10-16-28-9699-AM

Percentual Application

 
 
 
In Whalebone's color palette, the Cyber Aqua (#00B9BE) and Deep Navy (#3723B5) are used selectively, together making up a small but impactful portion of our design. These colors serve as the primary accents, injecting energy and focus where needed.


The soft pale white shades (#F4F6F9 and #FFFFFF) dominate the palette, covering a large portion of the visual space to maintain a clean and neutral environment. Midnight Depth (#05052B) is used mainly in typography. Seabreeze (#F1C6F7) and Alert Coral (#FF5C5C) appear in very limited quantities, providing subtle highlights and alerts, concluding the whole cybersecurity spectrum.