Whalebone Character
The blue whale, being the largest mammal on Earth, embodies the grandeur and awe-inspiring nature of the sea. It is also known for its efficient filtration of vast amounts of water for sustenance, which serves as a symbolic representation of how Whalebone filters and safeguards internet traffic.
This choice underscores our commitment to robust cybersecurity and communicates the strength and precision with which Whalebone protects its users, akin to a whale's baleen (also called whalebone) structure, sifting through potential threats to ensure a secure digital environment.
Key visual in use
As our brand evolves, the key visual of the whale may take on new forms and iterations. However, it is crucial that all variations
maintain a consistent style, as if they were drawn by the same hand. This ensures a cohesive visual identity that remains true
to our brand’s essence, even as it adapts and grows.
Internal and social media use
While our brand's identity must remain consistent, we allow some flexibility for internal communications and social media. Internally, teams can adapt the logo and visuals creatively as long as core elements are preserved. For social media, slight customizations are permitted to better engage with our audience and stand out. However, any significant deviations require Marketing team approval to ensure the brand's integrity is maintained.
Brand consistency and integrity
Our brand visuals, including iconic elements like the Whalebone whale, are the cornerstone of our identity and represent the values we stand for. While we encourage creativity and adaptability in certain contexts, these core visuals must remain unaltered.
Any modifications, distortions, or reimaginings of these primary brand elements are strictly prohibited. This policy is essential to maintaining the integrity and recognition of our brand across all platforms.
For any exceptions or unique creative needs, please consult Whalebone Marketing team to ensure alignment with our brand standards.