Tele2 Latvia, a prominent telecommunications company in this Baltic country, recognized the growing need for internet security in an increasingly connected world. With cyber threats becoming more sophisticated, protecting users from online dangers became a critical aspect of their service offerings.
The company aimed to position itself as a safeguard for its customers, ensuring their online safety. Tele2 Latvia strategized and executed a number of sophisticated marketing campaigns aimed at raising awareness not only of the security product itself but also of the dangers people face on the internet.
Thanks to real-life examples, provided by Whalebone, of best practices from other markets, the telco could make an informed decision about their go-to-market strategy.