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A1 Macedonia Achieves 66% Adoption Rate with A1 Net Protect for SMBs

A1 Macedonia www.a1.mk
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Screenshot 2025-01-06 at 12.02.02
This campaign achieved an impressive 66% adoption rate. This showcases the untapped potential of tailored cybersecurity solutions for the small business segment.

 

Compared to similar promotions, A1 Net Protect has utperformed every metric. We have never seen such high retention for a value-added service, with previous campaigns struggling to achieve an attach rate of even 30%, with most users deactivating the service once the promotional period ended. This campaign’s 66% adoption rate and 95% retention demonstrate the significant value SMBs see in the product.

Nebojsa Bogoevski Head of business marketing segment A1 Macedonia

 

 

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