As Whalebone continues to shape the future of telco cybersecurity, we are proud to unveil our refreshed visual identity. This update reflects our growth into a market leader in the field, our expanded influence across five continents, recognition of our leadership with our appointment to key initiatives like the European Commission's DNS4EU project.
Why the Refresh?
Ongoing Market Leadership Effort
Since 2023, Whalebone has been actively positioning itself as the market leader in telco cybersecurity. Our strategic goals include not only achieving this leadership status but also maintaining it through accelerated telco acquisitions, deeper customer penetration, and an enhanced customer experience – all to facilitate greater value for telcos and their customers. The visual refresh of our brand, including a comprehensive website upgrade, is a crucial element in reinforcing our reputation for innovation, simplicity, and trust.
New Positioning and Website Upgrade
Earlier this year, we introduced new positioning for Whalebone. As part of this strategic evolution, we improved our website as a robust platform that represents Whalebone’s status as a global cybersecurity company. This website upgrade is more than a cosmetic change; it is a full-fledged transformation that showcases the growth and breadth of our offerings.
Overview of the Changes
Company Name and Logo
It is important to note that there is no change to the company name "Whalebone" or our logo. Our visual facelift is aimed at enhancing our brand communication while maintaining the core elements that our partners and customers recognize.
Visual Refresh
We have updated our visual materials to align seamlessly with our new positioning. These updates reflect a more consistent and professional identity that resonates with our status as a global leader in cybersecurity.
The New Website
Our website now serves as a comprehensive platform that represents Whalebone's evolution into a multiproduct cybersecurity company. We have transitioned from just three product pages to a full presentation of our global capabilities. Key additions to the website include:
- Detailed Pages on Threat Intelligence Services: A deep dive into the threat intelligence solutions we offer, showcasing our expertise and commitment to cybersecurity.
- Events and Webinars Section: A dedicated space for industry events and educational webinars, highlighting Whalebone's thought leadership.
- In-Depth Product Use Cases: Featuring detailed use cases such as DNS4GOV, illustrating the practical applications of our solutions in the real world.
The homepage now reflects Whalebone's expanded capabilities and our new positioning as a multiproduct cybersecurity company. In addition, we have significantly enhanced the user experience to make it easier for visitors to explore our solutions and stay informed about the latest developments in cybersecurity.
Reinforcing Our Global Presence
The refresh of Whalebone's visual identity coincides with our significant strides in the global market. We are now present on all five continents and have successfully entered complex markets, including our recent launch with o2 Telefónica Germany. Furthermore, our leadership role in the DNS4EU project – an EU-wide initiative aiming to provide secure and private DNS resolution for 100 million EU citizens – underscores our status as a trusted leader in cybersecurity.
Moving Forward
The visual identity refresh and website upgrade are not mere cosmetic changes; they are strategic steps in reinforcing Whalebone's position as a global cybersecurity leader. As we continue to grow and expand our influence, we look forward to providing even greater value to our customers and partners.
Feel free to explore our new website: www.whalebone.io